Student finance: how Conversion Funnel Analysis gives an insight into how a service is performing

Posted by: Lindsay Brown and Jim Williams, Posted on: 28 October 2014 - Categories: Exemplar projects, Guest blog

Lindsay Brown, Lead Product Manager at the Student Loans Company, and Jim Williams, Product Analyst for GDS, explain how the Student Loans Company use Google Analytics to show them how users are interacting with the exemplar's online application forms. When …